Your Newspaper Should Add Value to Your Community — does it?
The Washington Post has told the world for years that “democracy dies in darkness.” Truth be told, it suffers in the shadows and doesn’t do all that well with too much smoke and too many mirrors, leaving folks to stumble into things they can’t see clearly and curse people they think may be shoving them around. Not good.
Fix the press, get everything into the light, clear the air, get rid of the distortion, and the political mess will fix itself in short order. We can get our house in order. We can make good sense of the world we live in. We can come together, match wits, bump heads, work out our common path ahead and forge with confidence our common future.
Using the new model newspaper.
The New Model Newspaper: Reliable, Relevant, Useful - and Profitable - in the Digital Age
Let’s be honest: most people don’t care whether their local newspaper is there or not. They don’t subscribe, they don’t read, they don’t care. And why should they? They have brains, they have choices, and the newspaper is not something they choose.
Getting Started on Change
One-day on-site workshops structured to specific needs
Implementing the New Model
Learning How to Use What Your Newspaper Delivers
Starting a New Newspaper
Among the many good things I learned in the Army is the process of developing an operation from a paper plan someone hands you. The plan may be pretty good, sensible, complete, but it may not be completely right for your organization to implement. It was written with a “big picture” in mind, but you have a more specific set of circumstances to deal with, and you need to deal with the situation in front of you as you see it, not as someone else higher up might have pictured it.
That’s where these workshops fit it. Not a set of canned lectures sent down from an ivory tower, no assumptions that the audience needs to be taught how to think or what to do. Instead, these are structured discussions for collaboration, to share perspectives and experience, to build on established strengths and discover new capabilities.
For established newspapers, workshops will be aimed at bolstering confidence in what you already do well and how you can better serve your community — and for your own bottom line!
For groups looking to launch a new newspaper, workshops will cover the terrain of building relationships with the community, with staff, with advertisers, making sure all the necessary boxes are checked and initial starting capabilities found.
And for the general public, the people all this work of the newspaper is intended to serve, workshops will focus on how to use the news to get properly informed and how to use that information to serve the common welfare.
Your presenter, Roy M. Diehl, is a retired US Army Lieutenant Colonel who served as a Judge Advocate developing plans, briefing staff, and training soldiers to conduct operations in Iraq and Afghanistan. Not to brag, but my abilities were recognized time and again by multiple awards, in official evaluations and with long-standing friendships. My workshops will provide serious value for the investment you place in them.
Contact me at DiehlRM@NewModelNews.com — thnx!